Getting paid, you would understand is essentially important in your business because if you don’t get paid, what are you doing in business?
You would be laughing at the amount of business people who only get their customer base to simply pay when and if they feel like it. I am acquainted with such a tradesman [...]
As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years.
When direct marketing is embraced to establish connections [...]
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