I’ve just finished reading Ross Macmahon’s sales training book titled “40 Days to sales Excellence”.

Although not an easy read, because is is so crammed full of vital information, there are some excellent tactics examined for seasoned professionals as well as sales rookies.

Topics include:

* Do The 2% challenge to double your results
* Become the “Lucky Salesman” to easily lift results
* Create Questions that get you closer to the sale
* Investigating and developing company, product and personal USP’s (Unique Selling Points).
* Creating ‘radio adverts’ (elevator pitches) for all parts of the sales presentation.
* Learn the secrets of the Lazy Salesman “Free Accelerators” – power techniques to quickly and easily lift results.
* Learn the importance of creating personal measure to get continuous improvement
* Performing proposals and how to create them
* Personal PR – How and why
* Breaking the Procrastination cycle to put more time in your day
* Partnership to success
* Performance presentations for the professional sales professional
* Getting your momentum back
* Qualification to enhance your selling by up to 10% or more
* First impressions – we can all do better
* Referrals and creating a program to make it happen
* The internal sale – is it your most important sale?

For more information, please visit the sales training manual web site. You will be pleased you did. The accompanying sales training course is available here.